Wednesday, August 27, 2008
Bad Attitude Makes Bad Coffee
I had the worst cup of coffee at Starbucks yesterday. Turns out the barista was in a foul mood -- honking at the other workers, looking grumpy, throwing cups around. I think that the attitude pretty much guaranteed the outcome; I couldn't even recognize the slop that was supposed to be my favorite drink. Next time you're at a coffee house, take a look at the dude making the coffee first, then decide whether you should risk it.
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Are you saying it's Emotional Intelligence (a type of social intelligence that involves the ability to monitor one's own and others' emotions, to discriminate among them, and to use the information to guide one's thinking and actions)that counts??
If so then it seems to me that in the context of brand marketing it's easy for emotional experience to become the brand and really it is emotions that are transfered...very much the human element and not the mass marketing approach whose light is dimming.
Very Cool!
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